Who is Concept One Media?
Whether the video was a case study for a Fortune 500 company that helped sell a two million dollar piece of equipment or an effective training module that increased overall efficiency and boosted second quarter profits, there’s a good chance it came from us.
For almost 40 years, Concept One Media has been producing content for some of the largest companies across the US as well as the small business community in our own backyard.
Located just outside of Chicago, Concept One’s staff of creative individuals work together to organically generate ideas that not only creates amazing content… but REAL results.
Why do you need video in your marketing plan?
The secret is out that the use of video for online marketing has been on the rise since the early 2000’s. In fact, YouTube, is the second largest search engine on the web and while video marketing is sometimes an afterthought, its value demands a front-runner position in your marketing plan and here’s why.
Improved SEO: First off, utilizing video in content marketing efforts will no doubt improve your SEO. Adding a video to your website can increase the chance of a front page Google result by 53 times.
Higher Engagement: We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
Higher Retention Rates: 65% of viewers watch more than 3/4 of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go.
Stronger Emotional Connections: Video is the most powerful way to evoke emotions online. It’s king because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.
While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a subtler and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.
Increased Conversions: The number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?