Client: Konica Minolta
Agency: Concept One Media
Format: Mastered in 4K
Producer | Writer | Director: David Hendryx
Director of Photography: Ryan Baker
Steadicam Operator | Drone Pilot: Ulysses Arriaga
Audio: Ian Harris
Editor: Matt Kitchen
Case Study: Accelerating Growth with Inkjet Innovation
The Challenge
Konica Minolta needed a compelling customer success story that went beyond specs and features.
The focus: a locally owned AlphaGraphics print shop in Charlotte, South Carolina that made a bold investment in the AccurioJet inkjet press.
The challenge wasn’t simply documenting a purchase. It was telling the story of:
*Why a small print shop chose to take a major leap
*How the partnership with Konica Minolta influenced that decision
*What the purchasing and installation process looked like
*How the AccurioJet’s speed and quality were driving real growth
Konica Minolta wanted authenticity, credibility, and a clear business impact story.
The Objective
Create a dynamic video case study that would:
*Showcase the AlphaGraphics and Konica Minolta partnership
*Highlight the decision-making process behind investing in the AccurioJet
*The installation process
*Demonstrate the press in action
*Illustrate measurable growth and business expansion
*Reinforce Konica Minolta’s role as a strategic partner—not just a vendor
The Strategy
Concept One Media approached this as a business transformation story—not a product demo.
Instead of leading with machine specs, we focused on the human side of the decision:
*The risk of scaling a small operation
*The confidence built through partnership
*The vision for growth
By centering the narrative around the print shop’s leadership, we created a relatable and credible story for other print businesses considering a similar investment.
The Creative Approach
Story-Driven Interviews
We conducted in-depth interviews with the AlphaGraphics leadership team to uncover:
*Why they chose Konica Minolta
*What made the AccurioJet stand out
*How the onboarding process unfolded
*The early wins and momentum they experienced
Authenticity was key. The shop owners spoke candidly about the boldness of the decision and the excitement of the results.
Press-in-Action Cinematography
Visually, we captured the AccurioJet in full operation—highlighting:
*Print speed
*Output volume
*Color vibrancy
*Material versatility
Close-up shots emphasized quality. Wide production-floor shots reinforced scale and productivity.
Partnership Focus
A major narrative pillar was the relationship with Konica Minolta. The video underscored:
*Consultative sales support
*Smooth installation and training
*Ongoing service and responsiveness
This positioned Konica Minolta as a long-term growth partner.
The Execution
*On-location filming in Charlotte, South Carolina
*Multi-camera interviews with ownership and operators
*B-roll capturing workflow improvements and high-volume output
*Structured narrative arc: challenge → bold decision → implementation → growth
The final video delivered a polished yet authentic case study that could be used across:
*Social Media
*Sales presentations
*Trade shows
*Website product pages
*Dealer support materials
*Digital campaigns
The Impact
The finished case study gave Konica Minolta a powerful proof-of-performance asset that:
*Demonstrated real-world ROI
*Showcased AccurioJet print quality and fast output
*Highlighted small-business growth fueled by technology
*Strengthened brand credibility through customer voice
For AlphaGraphics, the video also served as a testament to their forward-thinking leadership and expanding capabilities.
The Partnership
Concept One Media thrives on telling stories where technology fuels transformation. This project with Konica Minolta exemplified how strategic investment, strong partnership, and the right equipment can unlock meaningful growth.
By focusing on people first and product second, we created a case study that resonates with decision-makers—and inspires bold moves across the print industry.
